TLW: A truly disciplined approach to selling.
Our Test/Learn/Win approach uses proven consumer strategies to test pricing and marketing in phases, so our listings often sell faster and with fewer price drops than typical Hamptons listings.
1. Maximize Price: Our UPSTAGE approach makes quick home improvements with no upfront costs. Sell for up to 20% more.
2. Test Pricing: Launch as a Private Listing to our exclusive broker network. A smart way to test pricing and marketing approach.
3. Limit Days on Market:
List as exclusively on Elliman.com for broad public exposure, while not incurring days on market.
4. Zillow, etc: List on all major sites with the right story and price and get maximum exposure.
Based on similar approach
20%+
Faster to contract
30%+
Fewer price drops
UPSTAGE: a price accelerant.
Every study shows buyers want homes that don’t need a lot of work. With UPSTAGE, we do minor updates before selling, so it sells for more, and faster. And there’s no upfront cost to the seller.
UPSTAGE approach delivers:
20%+
potential selling price premium
Source: Curbio
50%
potential selling price premium
Source: Curbio
250%
potential selling price premium
Source: Curbio
★★★★★
potential selling price premium
Source: Curbio
How it works: We do all the work and there’s no upfront cost to the seller.
1. We use custom data to determine the current and optimized values of your property.
2. Our design team recommends upgrades and improvements.
3. We pay for the entire project, which is executed by our vetted team of local pros.
4. The client reimburses us for the upgrades after the sale, and keeps all the additional profit.
See UPSTAGED houses
5 bed, 5 bath, Alameda CA
$2.6M
As-is estimate
$3.5M
Sold price
$217K
Project cost
3wks
Project duration
$900K
Net profit
See UPSTAGED houses
3 bed, 4 bath, Oakland CA
$1.2M
As-is estimate
$1.66M
Sold price
$216K
Project cost
7wks
Project duration
$224K
Net profit
See UPSTAGED houses
4 bed, 4 bath, San Rafael CA
$1.7M
As-is estimate
$2.6M
Sold price
$276K
Project cost
12wks
Project duration
$578K
Net profit
See UPSTAGED houses
PRESTO is a gamechanger.
Hamptons exclusive: With just one click, our next-gen AI tool lets buyers redesign an entire house. When buyers buy with more confidence, homes sell for more and faster.
Using tools like PRESTO:
83%
Buyers who say they can see
a home as theirs
Source: roomvo
170%
Increase in viewing
requests
Source: roomvo
50%
Fewer days home
is on the market
Source: Pedra
Try PRESTO. Choose a property and start designing.
Don’t do it without data.
OPEN HOUSE is our home report that delivers investor-grade data and hidden info. Eliminate surprises that cause regrets later. Buyers are happier from day one.
82%
home buyers with regrets
due to unexpected surprises